Be an owner of the whole media/communication strategy and vision — for the portfolio and by every active brand
Upgrade quality of planning, reporting and execution
Build effective partnership with the Agencies involved – transforming quality of reporting (competitive, key trends, PBAs etc), upgrading quality of plans, bonus inventory delivery etc for the business core needs
Developing models – together with the Agency — for predictive planning (and allocation of the media budgets accordingly)
Develop and launch playbooks with key principles of planning of TV, OLV, cross-channel KPIs à optimizing time and growing quality of the plans
Responsible for timely update of the budgets planned/spent etc
Education agenda for media for the Marketing team
Work on Deals consolidation – both TV and Digital
Key Skills and Experience:
Graduate degree preferably in Math or IT, experience in Banking / FMCG / specialized provider in the role responsible for Media with proven record of success: 3+ years
Strong understanding of modern approach of omedia promoion to big groups of customers, customers segmenation, communication strategies
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