Наш клиент – международная компания, лидер на рынке бытовой техники и посуды, ищет к себе в компанию perfomance специалиста.
Обязанности:
Executing a strong performance marketing strategy main e-retail partners through performance campaigns in collaboration with KAMs, marketing specialists/agencies and Product managers;
Accumulation and alignment of SKU lists/main launches/Heroes in preparation for launch – Giper, KAMs, PMs, MPs;
Collection and sharing of main trends in key words for better SEO and campaign optimization;
Campaign launch/agency briefing with further control & optimization in ad accounts – Ozon, Yandex, Mega Market, Eldorado;
Alignment of main launches/activations with Consumer Communications;
Data accumulation and analysis of perf tools in COOP and ATL Retail Media on regular/weekly basis (partners, agencies, our ad accounts) – internal tools in seller account (ex. boosting, trafaret, brand shelf, banners, video banner, brand zones, etc.) and external (Paid Search, DSA, RSYA, OLV, Digital PR, bloggers).
Present results and conversion improvement ideas to partners
Identifying and testing new channels to continue to meet or exceed established critical metrics
Preparation and launch of special projects on MPs in collaboration with all official sellers
