Полная

PR lead

Москва / Россия

Principal responsibilities:

Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.

Identify main client groups and audiences and determine the best way to communicate publicity information to them.

Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

Manage communications budgets.

Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.

Assign, supervise and review the activities of public relations staff.

Establish and maintain effective working relationships with local and municipal government officials and media representatives.

Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.

Formulate policies and procedures related to public information programs, working with public relations executives

Knowledge/Experience:

At least 5 years of working experience in the PR/marketing/media space

Previous experience and in depth knowledge of PR best practice, as well as evidence of direct responsibility for PR planning and execution

A comprehensive network of PR contacts

Skills:

(What specific technical skills does the individual need)

Fluency in English

Negotiating skills and related practical experience

Ability to communicate exceptionally on a global scope

Computer proficiency

People management – nice to have

Маркетинг, PR, бренд-менеджмент, рекламаМаркетинг, реклама, PR, бренд-менеджмент

СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсированиеМаркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставокУслуги для бизнеса, консалтингМаркетинговые, рекламные, BTL, Event-, PR-агентства, организация выставок

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